1. How to develop international advertising campaigns that work: the example of the European food and beverage sector Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Appelbaum, Ullrich (author) and food (author) Format: Journal article Publication Date: 1993 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494 Journal Title: International Journal of Advertising Journal Title Details: 12(3) : 223-241
2. Promotion budgeting and control in the fast food industry Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Jizba, Barbara (author) and Fleming, Mary M.K. (author) Format: Journal article Publication Date: 1993 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36496 Journal Title: International Journal of Advertising Journal Title Details: 12(1) : 13-25