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    Start Over Format Journal article Journal Title Agri Marketing

    1881. Everything old is new again : capitalizing on the craze over antique tractors, Du Pont creates the classic tractor collection

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harvey, John (author / Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE) and Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE
    Format:
    Journal article
    Publication Date:
    1989-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03979
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(10) : 52-53
    Notes:
    James F. Evans Collection

    1882. Reflecting on the Alar situation : lessons learned from the crisis by one who served in the trenches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clayton, Deborah (author / Free-lance Agricultural Writer, Philadelphia) and Free-lance Agricultural Writer, Philadelphia
    Format:
    Journal article
    Publication Date:
    1989-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03980
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(10) : 66, 70
    Notes:
    James F. Evans Collection

    1883. An agency perspective on editorial integrity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
    Format:
    Journal article
    Publication Date:
    1989-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(9) : 78-79

    1884. Sharing the wealth : funds for company-sponsored publications come from many sources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fosshage, Neal (author / Account Manager, Fieldhagen Publishing Inc., St Paul, MN) and Account Manager, Fieldhagen Publishing Inc., St Paul, MN
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04063
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 50-51
    Notes:
    James F. Evans Collection

    1885. Getting a good idea going : a firsthand look at how Gehl launched its customer/dealer magazine

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Rich (author / Account Supervisor, The Brady Co., Menomonee Falls, WI) and Account Supervisor, The Brady Co., Menomonee Falls, WI
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04064
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 52-54
    Notes:
    James F. Evans Collection

    1886. Scoring a database hit : creating a good list is key to custom publishing victory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tennant, Patty (author / List Retail Manager, Farmer Data Bank, Bloomington, MN) and List Retail Manager, Farmer Data Bank, Bloomington, MN
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04065
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 55
    Notes:
    Farm Family America, James F. Evans Collection

    1887. Procuring printing perfection : organization and understanding of the process averts catalog catastrophes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Arnam,Patrick (author / President, Heartland Press, Spencer, IA) and President, Heartland Press, Spencer, IA
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04066
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 56-57
    Notes:
    James F. Evans Collection

    1888. Back to basics : maximizing response rates leads to solid research results (marketing research, survey)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, Christine S. (author / President, Horace Kelly and Associates, Winston-Salem, NC) and President, Horace Kelly and Associates, Winston-Salem, NC
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04089
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(3) : 22-24
    Notes:
    James F. Evans Collection

    1889. Hitting the bull's eye : focus groups allow companies to take proper aim in the marketplace (marketing research)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kroupa, Gene (author / President, Gene Kroupa and Associates, Madison, WI) and President, Gene Kroupa and Associates, Madison, WI
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(3) : 25-29
    Notes:
    James F. Evans Collection. Eugene A. Kroupa Collection.

    1890. Probing producer preference : conjoint analysis reveals how specific product features impact buying habits (marketing research)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Longfellow, Dale (author / President, Rockford Research, St Paul, MN) and President, Rockford Research, St Paul, MN
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(3) : 30-31
    Notes:
    James F. Evans Collection