Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."