Kaine, Geoff (author) and Bewsell, Denise (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13509
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Eastwood, David B. (author / University of Tennesse. )
Format:
Conference paper
Publication Date:
1997-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09326
Notes:
Presented in a symposium, Change in the Retail Food Industry, at the Annual Meeting of the American Agricultural Economics Association, Toronto, ON, Canada, July 1997
Schultz, Don E. (author), Wang, Paul (author), and Medill School of Journalism, Northwestern University, Evanston, IL
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07638
Notes:
James F. Evans Collection, Mimeographed, 1993. 24 p. Paper presented at AEJMC Conference, Special Topics, Advertising Division, Kansas City., This paper presents a conceptual approach to measuring the ROI (return on investment) of various forms of marketing communications efforts for a product or service. It is based on a behavioral segmentation process using the Integrated Marketing Communications approach. The process includes the key strategic factors of customers, competitors and the company. The approach is suitable for any type of product or service for which some type of database information is available. A spreadsheet illustrates the process. (author)
Henderson, Peter L. (author / Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA) and Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1970
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05460
Notes:
Evans, AgComm teaching, Mimeographed, 1970. 15 p. Presented at the 17th International Meeting of the Institute of Management Science, Imperial College, London, UK, July 2, 1970.
Henderson, Peter L. (author / Agricultural Economist, Market Development Branch, Economic Research Service, USDA) and Agricultural Economist, Market Development Branch, Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1964
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05469
Notes:
Evans, AgComm teaching, Mimeographed, 1964. 5 p. Presented at the American Statistical Association Alumni Meeting, Chicago, IL, December 27-30, 1964.
Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05441
Notes:
AgComm teaching, Evans, Mimeographed, 1962. 10 p. Presented at the Association of Southern Agricultural Workers Conference, Jacksonville, FL, February 5-7, 1962.
