Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36378
Notes:
Drovers CattleNetwork via online. 3 pages., Author comments about a CNN Eatocracy feature that included an observation that the 4-H organization serves to desensitize children to the suffering of animals.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"
Author wonders if "our enemies have any such program to brainwash future vegetarians and and animal rightists" and, if so, how they go about training those who do so. He imagines a scorecard for young PETA Ambassador contestants.
Farsetta, Diane (author) and Center for Media and Democracy, Madison, Wisconsin.
Format:
Commentary
Publication Date:
2005-06-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25080
Notes:
Retrieved December 7, 2006, Author's blog via Center for Media and Democracy. 8 pages., Sample concerns about video news releases, included reference to those produced by the U.S. Department of Agriculture regarding a controversial trade agreement proposal.