Format: Commentary / Subject Term: 3 selected

Start Over Format Commentary Subject Term information issues Subject Term professional development Subject Term roles

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Commentary
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02688
Journal Title:: Agri Marketing
Journal Title Details:: 52(3) : 66
Notes:: Report from the current president of NAMA in a question-answer format

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Whiting, Larry R. (author)
Format:: Commentary
Publication Date:: 2002
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21142
Journal Title:: Journal of Applied Communications
Journal Title Details:: 86(1) : 51-54
Notes:: Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.

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