Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10715
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10716
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages., Author's thoughts as editorial director of Farm Journal magazine. 1 page draft.
Posted at http://www.southeastfarmpress.com, Via online issue. 1 page., Intern at this farm journal writes about his discovery that ag sources of information are understanding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28821
Notes:
Via Agmates online. 3 pages., Author and follow-up commentators respond to criticism of the Queensland Country Life periodical by ABC Media Watch for "churning out press releases as if they were real journalism."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28822
Notes:
Via "Media Watch" online. 5 pages., "Media Watch" commentator criticizes Queensland Country Life farm paper for "non-journalism" - printing news releases as if they were reported stories. Shows examples.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
