Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Cites findings of a 2012 national consumer survey, "Building trust in what we eat: consumers' knowledge of and trust in food production and how food marketers can improve it," by Sullivan Higdon and Sink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10556
Notes:
3 pages., via website, DairyBusiness., Those within the food system wring their hands about the decreasing influence of science, often blaming consumers for our “post-truth” society. But, there is another reason for the decline of trust in science, according to The Center for Food Integrity (CFI) – one less comfortable to talk about, especially for those who conduct and sponsor research.
