Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06515
Notes:
6 pages., Responses to questions for an oral history project sponsored by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
