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    21. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    22. The globalization of agricultural commodity systems: examining peasant resistance to international agribusiness

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    23. The labels in agriculture, their impact on trade and the scope for international policy action

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    24. The labels in agriculture, their impact on trade and the scope for international policy action

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    25. Trade and environment: a tale of two paradigms

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    26. Trade and the environment: exploring the critical linkages

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    27. Trade war or culture war? The GM debate in Britain and the European Union

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    28. Voluntary environmental and social labels in the food sector

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    29. Who speaks for the land?

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