International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18370
Notes:
Burton Swanson Collection, 214 pages, Describes and summarizes FAO's experiences in developing and applying an extension method that is strategically planned, needs-based, participatory and problem-solving oriented. Encourages systematic, interactive and holistic processes for extension planning, field implementation and management. Case studies involve rodent control campaigns (Bangladesh, Malaysia and Thailand), integrated weed management (Malaysia) and maize production by small farmers (Zambia).
International: Oxford and IBH Publishing Co. Pvt. Ltd., New Delhi, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23079
Notes:
ISBN: 81-204-0833-0, 213 pages., From the back: One of the basic management functions of a good extension system is to improve the quality of extension contact with clientele. To be able to do this extension and research workers and policy makers must understand the process of communication at the problem solving level and have the knowledge and ability to plan an effective communication strategy and be able to select and use appropriate technologies and methods.
The major focus of the book is on concept building and on explanations of procedures at the application level.
It has been specially prepared for students in agricultural colleges and universities pursuing courses in communication process, extension teaching methods and audio visual aids. Besides it will help a large number of extension workers in the field with a mandate to transfer technology in a planned and effective manner in the areas of agriculture, health, family planning, rural development, etc.
The book introduces several new concepts such as communication competence, communication effectiveness, communication intelligence and deals critically and exhaustively with the current theories of communication with a touch of the author’s global experience. It also introduces several innovative extension teaching methods such as agricultural clinics, flag method, peripatetic team visits, agricultural games, etc
