Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24348
Notes:
162 pages., Focuses on the language being used by politicians, scientists, journalists and companies regarding genetic modification of plants. Examines "how language shapes, and can be used to manipulate, our opinions."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:
Book
Publication Date:
2012
Published:
USA: Simon and Schuster Paperbacks, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:
245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26726
Notes:
241 pages., Papers presented at an international conference, "The role of labeling in the governance of global trade: the developing economy perspective," Bonn, Germany, March 18-19, 2005.
