Hirst, Martin (author) and Patching, Roger (author)
Format:
Book
Publication Date:
2005
Published:
International: Oxford University Press, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
Notes:
360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
Notes:
Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.
Van Mele, Paul (author), Salahuddin, Ahmad (author), and Magor, Noel P. (author)
Format:
Book
Publication Date:
2005
Published:
Bangladesh: CABI Publishing, Oxfordshire, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24690
Notes:
307 pages., Case studies that emerged from the Poverty Elimination Through Rice Research Assistance (PETRRA) project, funded by the United Kingdom Department for International Development, 1999-2004.