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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Grunert, Klaus (author), van Tilburg, Aud (author), Wedel, Michel (author), and Wierenga, Berend (author)
Format:
Book
Publication Date:
1997
Published:
International: Kluwer Academic Publishers, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20435
Notes:
314 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ind, Nicholas (author)
Format:
Book
Publication Date:
1993
Published:
UK: Kogan Page Limited, London, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Berkman, Robert (author)
Format:
Book
Publication Date:
2008
Published:
International: Paramount Market Publishing, Inc., Ithaca, New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29913
Notes:
263 pages.