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1. Commodity advertising: the economics and measurement of generic programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O.D. (author) and Ward, R.W. (author)
Format:: Book
Publication Date:: 1993
Published:: USA: Lexington Books, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14803
Notes:: 294 pages.