Format: Book / Subject Term: advertising and appeals (message) / Language: English

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cronin, Anne M. (author)
Format:: Book
Publication Date:: 2004
Published:: USA: Routledge, London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21623
Notes:: 152 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hansen, Anders (author)
Format:: Book
Publication Date:: 2010
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08669
Notes:: 235 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, Joe (author), Hamilton, Damian (author), and Machado, Cristiano Vinciprova (author)
Format:: Book
Publication Date:: 2017
Published:: International: Images Publishing, Mulgrave, Victoria.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08682
Notes:: 287 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Daar, Abdallah S. (author), Castle, David (author), Cline, Cheryl (author), Tsamis, Charoula (author), and Singer, Peter A. (author)
Format:: Book
Publication Date:: 2007
Published:: USA: John Wiley and Sons, Hoboken, New Jersey.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26046
Notes:: 163 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Garvey, Ellen Gruber (author)
Format:: Book
Publication Date:: 1996
Published:: USA: Oxford University Press, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21090
Notes:: 230 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kelly, Francis J. III (author) and Silverstein, Barry (author)
Format:: Book
Publication Date:: 2005
Published:: USA: McGraw-Hill, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
Notes:: 289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hulme, Mike (author)
Format:: Book
Publication Date:: 2009
Published:: USA: Cambridge University Press, Cambridge, UK.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37047
Notes:: 392 pages.

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