Format: Article / Subject Term: media selection and roles

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association.
Format:: Article
Publication Date:: 1926-10-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28831
Notes:: Agricultural Publishers Association Records, UI Archives., Special Bulletin 83. 2 pages., Concerns an early Farm Bureau publication with national circulation. Article indicates that under a cooperative agreement the periodical will carry advertisements in combination with farm papers. "Not a competitor."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1923-09-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
Notes:: Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 1922-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:: Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.

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