Search

    Start Over Format Article Subject Term advertising Subject Term expenditures

    1. Agencies forecast more farm paper lineage in 1925-26

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-07-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24914
    Notes:
    Special Bulletin No.69. 3 pages.

    2. Channels for developing farm paper lineage

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-10-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24892
    Notes:
    Special Bulletin No. 69. 3 pages., Reports 1923 lineage data from 50 farm papers and 28 magazines. Chart shows advertising lineage for each of 24 leading sources of farm paper advertising. These categories provided advertising revenue that totaled $12,070,000. Pie charts also show farm paper space as a share of total advertising in 9 categories (e.g., passenger cars, building materials).

    3. Fruit growers not protected from compelled advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reporters Committee for Freedom of the Press, Arlington, Virginia.
    Format:
    Article
    Publication Date:
    1997-07-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25550
    Notes:
    Retrieved December 28, 2006, 1 page., Involves federal law requiring producers to pay for generic product advertising.

    5. No undue decrease in farm paper lineage

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-08-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24917
    Notes:
    Bulletin No. 32. Page 3., Sixty-five farm papers during the first six months of 1924 showed a net loss of 3.8 percent in lineage over the same period of 1925. Twenty-eight magazines showed exactly the same percentage of net loss for the same period. Of the 65 farm papers, 50 showed a loss and 15 a gain.