Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10557
Notes:
2 pages., via website, AgriMarketing Weekly., A Wisconsin judge on Friday ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors’ light beers contain corn syrup, wading into a fight between two beer giants that are losing market share to small independent brewers.
