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Start Over Format Article Subject Term product promotion Journal Title Agri Marketing

1. Brands under glass: agencies spell out how testing brands before campaign concepts nets better ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14013
Journal Title:: Agri Marketing
Journal Title Details:: 39(10) : 38-39

2. Caution: new product research may result in challeng(ers)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb (author)
Format:: Article
Publication Date:: 2001-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14014
Journal Title:: Agri Marketing
Journal Title Details:: 39(10) : 40-43

3. Foreign flair: states capitalize on strengths while marketing ag products overseas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leake, Linda L. (author)
Format:: Article
Publication Date:: 2001-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14003
Journal Title:: Agri Marketing
Journal Title Details:: 39(9) : 42-45