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    2. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
    Format:
    Online journal article
    Publication Date:
    2019-11-07
    Published:
    United States: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    73(2020) : 122-134
    Notes:
    12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.

    5. Knowledge Sharing through Mobile Phone to Develop a Knowledge Base: A Study on Rural Women of Bangladesh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Islam, Mahbubul (author), Ali Akanda, Eamin (author), Hasan, Nazmul (author), Roy, Partha Biplob (author), Any, Farzana Islam (author), Khatun, Tahera (author), Hague, Armanuel (author), and Zhang, Xiaojung (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: University of Nebraska Press, Lincoln.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12360
    Journal Title:
    Library Philosophy and Practice
    Journal Title Details:
    Fall 2020
    Notes:
    21 pages., The study has an aim to figure out the role of mobile communication in developing Knowledge base among rural women through knowledge sharing. Using a structured questionnaire quantitative data have been collected by survey method and qualitative data through FGDs. Data has been collected on the way of sharing knowledge, areas of expertise, sharing knowledge types, with whom sharing knowledge etc. Rural women are being interested in knowledge sharing through mobile phone because mobile phones are cheap, easier, and available medium for communication to them. Among the rural women who have completed at least secondary education, are sharing both their tacit (mostly) and explicit (moderately) knowledge. On the other hand women who are not literate they are sharing only their indigenous experiences. Both types of women have realized that they are positively being changed in their living attitude because of using mobile and now their knowledge base is somewhat better than ever before. The findings also revealed that they are getting benefit by enriching their knowledge base in different areas and its implementation in their livelihood. Moreover it is apparently clear that they will play important role in developing knowledge base society in rural area through sharing their knowledge in near future.

    6. Moonshine: from no business to big business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roysdon, Keith (author)
    Format:
    Online article
    Publication Date:
    2023-02-22
    Published:
    United States: Daily Yonder, The
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12821
    Journal Title:
    Daily Yonder, The
    Journal Title Details:
    Online
    Notes:
    8pgs, Once illegal but highly sought-after, the hard “likker” of Appalachia is slowly trickling into the wide river of government-sanctioned booze.

    7. Our changing rural society

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donohue, George A. (author / University of Minnesota) and University of Minnesota
    Format:
    Paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05656
    Notes:
    P. Tichenor. 11 p.