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12. The Packer: Fresh Food Trends 2020
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Research report
- Publication Date:
- 2020
- Published:
- USA: Farm Journal, Lenexa, Kansas
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11923
- Notes:
- Report printed, excluding full-page advertisements., Online from publisher. 84 pages., Summary report of responses obtained from an online survey (September 20-October 29, 2019) among 1,000 targeted respondents who are members of a nationwide panel. Respondents mirrored the U.S. population where possible in terms of gender, age, ethnicity and household income. Results included households that bought at least one of the more than 50 listed fresh fruits and vegetables in the past 12 months. "More than two-thirds of consumers said they were buying more fresh produce now than two decades ago."
13. ‘I will know it when I taste it’: trust, food materialities and social media in Chinese alternative food networks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martindale, Leigh (author)
- Format:
- Journal article
- Publication Date:
- 2021-06
- Published:
- United States: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12225
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- v. 38, iss. 2
- Notes:
- 15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.