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2. Are smallholder farmers’ perceptions of climate variability supported by climatological evidence? Case study of a semi-arid region in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rapholo, Maropene Tebello (author) and Makia, Lawrence Diko (author)
- Format:
- Journal Article
- Publication Date:
- 2020-08-20
- Published:
- International: Emerald
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11860
- Journal Title:
- International Journal of Climate
- Journal Title Details:
- 4
- Notes:
- 15 pages, via online journal, Purpose Literature contends that not much is known about smallholder farmers’ perceptions of climate variability and the impacts thereof on agricultural practices in Sub-Saharan Africa and South Africa in particular. The purpose of this study is to examine the perceptions of smallholder farmers from Botlokwa (a semi-arid region in South Africa) on climate variability in relation to climatological evidence. Design/methodology/approach The study area is in proximity to a meteorological station and comprises mainly rural farmers, involved in rain-fed subsistence agriculture. Focus group discussions and closed-ended questionnaires covering demographics and perceptions were administered to 125 purposely sampled farmers. To assess farmers’ perceptions of climate variability, their responses were compared with linear trend and variability of historical temperature and rainfall data (1985-2015). Descriptive statistics were used to provide insights into respondents’ perceptions. Findings About 64% of the farmers perceived climate variability that was consistent with the meteorological data, whereas 36% either held contrary observations or were unable to discern. Age, level of education, farming experience and accessibility to information influenced the likelihood of farmers to correctly perceive climate variability. No significant differences in perception based on gender were observed. This study concludes that coping and adaption strategies of over one-third of the farmers could be negatively impacted by wrong perceptions of climate variability. Originality/value This study highlights discrepancies in perceptions among farmers with similar demographic characteristics. To guarantee sustainability of the sector, intervention by government and other key stakeholders to address underlying factors responsible for observed discrepancies is recommended.
3. Are social embeddedness associated with food risk perception under media coverage?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 18(8): 1804–1819
- Notes:
- 16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
4. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
5. Consumer attitudes about farmers and sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Survey report
- Publication Date:
- 2020-10
- Published:
- USA: American Farm Bureau Federation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11898
- Notes:
- Accompanying news release obtained online at https://agrimarketing.com/ss.php?id=333510, Via online. 11 pages., Summary report of a survey of 2,000 U.S. adults. Conducted by Morning Consult. Survey data accompanied by a news release from AFBF entitled, "Poll shows Americans' unwavering trust in farmers and approval of sustainability practices." 2 pages. Dated November13, 2020, and provided online via Agri Marketing Weekly.
6. Consumers’ and Farmers’ Perceptions in Europe Regarding the Use of Composted Bedding Material from Cattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klopčič, Marija (author), Erjavec, Karmen (author), Waldrop, Megan (author), Roosen, Jutta (author), Engel, Petra (author), Galama, Paul (author), and Kuipers, Abele (author)
- Format:
- Journal article
- Publication Date:
- 2021-04-29
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12508
- Journal Title:
- Sustainability
- Journal Title Details:
- 13 (9)
- Notes:
- 10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
7. Crop advisers as conservation intermediaries: perceptions and policy implications for relying on nontraditional partners to increase U.S. farmers’ adoption of soil and water conservation practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eanes, Francis R. (author), Singh, Ajay S. (author), Bulla, Brian R. (author), Ranjan, Pranay (author), Fales, Mary (author), Wickerham, Benjamin (author), Doran, Patrick J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10369
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 81 : 360-370
- Notes:
- 11 pages., Via online journal., Federal agricultural land use policies in the United States aimed at protecting soil health and water quality typically rely on persuading individual farmers to voluntarily adopt conservation practices. An expanding body of literature suggests that private sector intermediaries, such as crop advisers, are increasingly trusted sources of information for farmers about conservation practices and thus may be persuasive actors in the conservation-adoption realm. While previous studies have explored farmers’ perceptions of crop advisers facilitating conservation practice adoption and participating in conservation programs in agricultural landscapes, little research to date has explored crop advisers’ perceptions of this role, and few agricultural land use policies have explicitly included crop advisers as conservation partners. This study fills a critical void in the literature by evaluating the Saginaw Bay Regional Conservation Partnership Program, an innovative agricultural policy that relies on crop advisers to recruit farmers into the program and assist them with the adoption of conservation practices. Through a survey and interviews with crop advisers in the Saginaw Bay watershed in Michigan, USA, we explore crop advisers’ perceptions of their role in the program and of delivering conservation information to farmers. We found that crop advisers have positive attitudes towards land/water resources and conservation practices, believe they have an important intermediary role to play in facilitating conservation practice adoption, and believe their supervisors are supportive of them promoting conservation. However, difficulties in collaboration and communication between the private and governmental sectors – resulting from perceived differences, operational differences, and territoriality – present a key barrier to crop advisers increasing their intermediary role in the promotion and implementation of federal conservation programs. Future research and policy initiatives should explore how to address public-private territoriality and whether crop advisers should be incentivized to deliver information about conservation practices and/or assist in enrolling farmers in federal conservation programs.
8. Delivering too much, too little or off target—possible consequences of differences in perceptions on agricultural advisory services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kraft, Jannica (author), Hockert, Jenny (author), Ljung, Magnus (author), Lundberg, Sara (author), and Lunner Kolstrup, Christina (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-01
- Published:
- United States: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12495
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 39
- Notes:
- 15 pages, Advisory services are considered to play an important role in the development of competitiveness and sustainability in agriculture. Advisory services have been studied at policy level, structural level and within case studies, but there is still restricted knowledge about advisors’ and farmers’ view on advisory services in general. This paper presents the views of Swedish advisors and farmers on advisory services. In a survey-based study, perceptions of farm advisors and full-time farmers in commercial Swedish agriculture on advisory services were identified and statistically analysed, comparing differences between and within the groups. The results are structured around three main themes; motives for a farmer using or not using advisory services, preferred approach by the advisor and future demands on advisory services and their importance today. Possible consequences of differences in perceptions for on-farm service delivery were assessed. Similarities in perceptions on advisory services among advisors and farmers, were found in areas characterised by well-defined questions or production-related issues. Significant differences in perceptions of advisors and farmers emerged in less concrete areas and on topics connected to change, management and strategy. Consequences of discrepancies in perceptions are that advisors may deliver too much, too little or off target, especially when expectations on advisory services are not clearly expressed. A strong and proactive back-office supporting the advisors is needed to prevent these possible consequences.
9. Dicamba faces court case, added state label restrictions for 2020
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gullickson, Gil (author) and Successful Farming
- Format:
- Online news article
- Publication Date:
- 2020-01-27
- Published:
- United States: Meredith Agrimedia, Meredith Corporation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11234
- Notes:
- 4 pages, via news website Successful Farming
10. Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cicia, Gianni (author), Furno, Marilena (author), and Del Giudice, Teresa (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-04
- Published:
- United States: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12506
- Journal Title:
- Agricultural and Food Economics
- Journal Title Details:
- 9 (3)
- Notes:
- 21 pages., New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers’ segments. Several studies have analyzed factors affecting the choice of traditional and non-traditional food retailing. Very few, however, are those studies that analyze the predictive role of human values and attitudes on the choice of traditional and non-traditional food retailing and supply chains. Usually, due to the low percentage of consumers involved in SSC, analyses of consumer behavior have been conducted using convenience samples. This study, based on online questionnaires submitted to a representative sample composed by 1009 German consumers, tests the hypothesis that the frequency of purchases at farmers’ markets is related to human values: attitude toward the industrialized food market and attitude toward the environment. The econometric approach here implemented computes the model on average and in the tails of the dependent variable, frequency of purchases at farmers’ market, thus investigating the model in a representative sample even where the percentage of non-traditional food retailing consumers is low, as occurs in the tails for low/high frequency of purchases. The questionnaire included the Schwartz value survey, attitudes toward environment and attitude toward industrialized food market, and self-reported estimates of the frequency of buying at farmers’ market. Results suggest that the frequency of buying at farmers’ markets is hierarchically related to attitudes and values. The frequency of purchases at farmers’ markets is negatively related to industrialized food attitudes and positively related to pro-environment attitudes. Attitudes are in turn affected by values: self-transcendence has a positive impact on pro-environment attitude and the reverse is true for conservation. Furthermore, these relationships are not constant in the sample: they change according to the selected frequency of purchases.
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