USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12183
Notes:
Online from UMASH. 2 pages., Through use of an inverted pyramid, this article introduce a tool that emphasizes the value of preventing farm injuries and saving lives. Five sections of the pyramid range in effectiveness from "Elimination" (most effective) to "Personal Protective Equipment" (least effective).
"More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.
