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2. Annual report of agricultural communications, 1956 - 1962
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- College of Agriculture University of Illinois and United States Department of Agriculture Cooperating
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18567
- Notes:
- various report compiled into one document, Cooperative Extension Work in Agriculture and Home Economics
3. History of University of California Rangeland Extension, Research, and Teaching
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Society for Range Management
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10464
- Journal Title:
- Rangelands
- Journal Title Details:
- 36(5) : 18-24
- Notes:
- 8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914. Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s. Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers. The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s. A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.
4. How to use crowdfunding in extension: a relationship education example
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monk, J. Kale (author), Vennum, Amber V. (author), and Kanter, Jeremy B. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10811
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
5. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
6. Public scholarship: a tool for strengthening relationships across extension, campus, and community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monk, J. Kale (author), Benson, Jacquelyn J. (author), and Bordere, Tashel C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10610
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 5 pages., Article #:3TOT1, via online journal., Higher education resources are increasingly limited due to declining budget revenue and other challenges. Thus, it is vital for Cooperative Extension to synergize efforts of disseminating education to the public. Promoting public scholarship in and beyond Extension is a promising initiative that can foster collaborations by leveraging existing resources in advancing the Extension mission. We highlight a new program aimed at encouraging a culture of public scholarship across academia. The program is intended to increase knowledge about public scholarship and awareness of its benefits to stakeholders, identify barriers to public scholarship, and provide concrete examples of ways Extension and non-Extension faculty can collaborate on research and programming efforts.
7. The agricultural knowledge network in the Netherlands
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20583
- Notes:
- Burton Swanson Collection