Steinke, Jonathan (author), van Etten, Jacob (author), Muller, Anna (author), Ortiz-Crespo, Berta (author), van de Gevel, Jeske (author), Silvestri, Silvia (author), and Priebe, Jan (author)
Format:
Journal article
Publication Date:
2020-03-27
Published:
International: Taylor and Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12480
26 pages, Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, we review the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media. We describe a recently emerging innovation agenda that is, in part, a response to the eventual failure of many new agro-advisory initiatives. One important cause of failure has been a focus on pushing certain technologies, rather than responding to the particular communication challenges of potential users. To avoid such bias in designing new services, the new innovation agenda rests on two major foundations: strong user-centredness and problem-orientation. In our review, we first describe how user-centred design methods help in specifying both problems and (digital) solutions in agricultural extension. To inform responses to the communication challenges defined by that analysis, we then describe eight emerging aspects of using ICT for development, and how they can address common deficiencies of agricultural extension. Practical examples from the literature highlight the possibilities and limitations of these innovation directions. Beyond digital design, however, technological innovation requires enabling institutions.
10 pages, In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.
Climate-smart agriculture (CSA) as a credible alternative to tackle food insecurity under the changing climate is gaining wide acceptance. However, many developing countries have realized that concepts that have been recommended as solutions to existing problems are not suitable in their contexts. This paper synthesizes a subset of literature on CSA in the context of small-scale agriculture in sub-Saharan Africa as it relates to the need for CSA, factors influencing CSA adoption, and the challenges involved in understanding and scaling up CSA. Findings from the literature reveal that age, farm size, the nature of farming, and access to extension services influence CSA adoption. Many investments in climate adaptation projects have found little success because of the sole focus on the technology-oriented approach whereby innovations are transferred to farmers whose understanding of the local farming circumstances are limited. Climate-smart agriculture faces the additional challenge of a questionable conceptual understanding among policymakers as well as financing bottlenecks. This paper argues that the prospects of CSA in small-scale agriculture rest on a thorough socio-economic analysis that recognizes the heterogeneity of the small farmer environment and the identification and harnessing of the capacities of farming households for its adoption and implementation
Isham, Jonathan (author) and Centre for the Study of African Economics, University of Oxford
Format:
Conference paper
Publication Date:
unknown
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28221
Notes:
Posted online at http://www.csae.ox.ac.uk/conferences/2000-OiA/pdfpapers/isham.PDF, Presented at "Opportunities in Africa: micro-evidence on firms and households," a conference at the University of Oxford from April 9-10, 2000.
Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
19 pages, Extension support is viewed as an enabler of food security. However, the literature reveals that extension within the public sector in South Africa is not yet geared to satisfy the needs of resource-poor smallholder producers to break away from poverty and food insecurity. This paper is aimed at reviewing budget allocation and public expenditure on agricultural extension support services to provide evidence-based recommendations to inform the implementation of the national policy on extension and advisory services. The study was conducted using budget allocation and expenditure data collected through a survey questionnaire directed at nine provincial departments of agriculture. The problem investigated was to establish whether the budget allocated to provincial extension services would be sufficient to implement the extension policy. Data analysis employed descriptive statistics including t-tests of differences in means. The study has delivered several findings: a). The budget execution rates were high for both the extension practitioners and the farmer programmes, with budget execution for farmer programmes being better than that for extension practitioners. b). The budget trends indicate an efficient system of budget execution for the benefit of the farmers. c). There were statistically significant differences between mean budget allocation for extension practitioners and farmer programmes. d). It was further found that the differences between the mean expenditure on extension practitioners and mean expenditure on farmer programmes were statistically significant. e). Consistent with budget allocation, mean expenditure on farmer programmes was higher than mean expenditure on extension practitioners leading to the conclusion that farmer programmes spent significantly higher than extension practitioners in the five financial years. f). On the other hand, it was found that the cost of implementing the newly developed national policy on extension and advisory services was found to be greater than the current budget allocation. The paper concluded that the budget allocation was insufficient, yet farmers received value for money.
19 pages, Extension support is viewed as an enabler of food security. However, the literature reveals that extension within the public sector in South Africa is not yet geared to satisfy the needs of resource-poor smallholder producers to break away from poverty and food insecurity. This paper is aimed at reviewing budget allocation and public expenditure on agricultural extension support services to provide evidence-based recommendations to inform the implementation of the national policy on extension and advisory services. The study was conducted using budget allocation and expenditure data collected through a survey questionnaire directed at nine provincial departments of agriculture. The problem investigated was to establish whether the budget allocated to provincial extension services would be sufficient to implement the extension policy. Data analysis employed descriptive statistics including t-tests of differences in means. The study has delivered several findings: a). The budget execution rates were high for both the extension practitioners and the farmer programmes, with budget execution for farmer programmes being better than that for extension practitioners. b). The budget trends indicate an efficient system of budget execution for the benefit of the farmers. c). There were statistically significant differences between mean budget allocation for extension practitioners and farmer programmes. d). It was further found that the differences between the mean expenditure on extension practitioners and mean expenditure on farmer programmes were statistically significant. e). Consistent with budget allocation, mean expenditure on farmer programmes was higher than mean expenditure on extension practitioners leading to the conclusion that farmer programmes spent significantly higher than extension practitioners in the five financial years. f). On the other hand, it was found that the cost of implementing the newly developed national policy on extension and advisory services was found to be greater than the current budget allocation. The paper concluded that the budget allocation was insufficient, yet farmers received value for money.
9 pages, via online journal, This article provides an overview of Extension's Military Families Learning Network. The network is an example of Extension's commitment to building virtual learning networks in the support of targeted professional and lay audiences. The network uses well-established and emergent pedagogical approaches focusing on adult-centered learning while employing state-of-the-art online learning technologies. We present a four-dimensional model of learning activities to illustrate how the network offers different options for and approaches to adult-centered learning and training. The Military Families Learning Network can serve as a model for broader adoption of such entities across the Extension community.
