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    3. Communication Behaviors of County Extension Directors Post-Hurricane

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ali, D. Amanda (author), Lindsey, B. Angela (author), and Harder, M. Amy (author)
    Format:
    Journal article
    Publication Date:
    2020-05-13
    Published:
    USA: New Prairie Pres
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11752
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Iss.2, Vol. 104
    Notes:
    17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.

    5. Communication in a pandemic: Concerns of agricultural and natural resources opinion leaders during early stages of the COVID-19 pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, Lauri (author), Chiarelli, Christy (author), Rampold, Shelli (author), McLeod-Morin, Ashley (author), and Lindsey Angela (author)
    Format:
    Journal aricle
    Publication Date:
    2021-10-28
    Published:
    United States: OJS / PKP
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12501
    Journal Title:
    Advancements in Agricultural Development
    Journal Title Details:
    2 (3)
    Notes:
    11 pages, During the early stages of the COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate in a survey about the impacts of the crisis on the ANR industry specifically about their concerns related to communication, economics, level of preparedness, and health during this crisis. Of the 225 ANR leaders who participated, the majority were concerned that members of the public were sharing inaccurate information about COVID-19; others they come into contact with were not taking appropriate measures to avoid contracting COVID-19; about the impact of COVID-19 on the U.S. economy, their state’s economy, and the global economy; and other countries’ level of preparedness to deal with COVID-19. ANR leaders were consistently the most concerned about items that were outside of their direct sphere of influence. Implications from this work are that ANR leadership programs should incorporate programing to help ANR leaders understand how to be influential during a crisis at a national and international level. For statewide ANR leadership programs, it is recommended to include programming sessions related to identifying and sharing credible information and enabling and inspiring those in their circle of influence to do the same.

    6. Sour milk: lessons learned after the crisis at Fair Oaks Farms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bedord, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12015
    Journal Title:
    Successful Farming
    Journal Title Details:
    118(9) : 40-43
    Notes:
    "More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.

    7. After the disaster guidebook: designing a post-disaster communication intervention for rural landowners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bice, Channing (author) and Carter, Susan (author)
    Format:
    Journal article
    Publication Date:
    2023-09-20
    Published:
    USA: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12966
    Journal Title:
    Journal of Extension
    Journal Title Details:
    V.61, N.2
    Notes:
    11 pages, Extension is well-positioned to facilitate communication strategies that foster community resilience and disaster recovery, particularly for rural residents. This paper proposes a new approach to post-disaster communication that strengthens rural community capacities in locally and culturally relevant ways. The findings revealed specific post-disaster information needs, preferences for local resources, and communication that encourages resilience through a document analysis and interviews with informants recovering from the 2020 Colorado wildfires. The practical recommendations discussed serve as a starting point for Extension professionals in other areas to consider ways to engage with their communities before, during, and after a disaster.

    9. Shifting blame: addressing the Michigan Department of Environmental Quality's complicated ethical responsibility in the Flint water crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bruns, Catherine J. (author / James Madison University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10901
    Notes:
    See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Author examines the actions, accountability and ethical stance of government agencies in communicating environment risk to citizens in Flint, Michigan.

    10. A comparative content analysis of news stories and press releases during the 2015 Blue Bell ice cream recall

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Calley, Brandyl Brooks (author), Meyers, Courtney (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10814
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(3)
    Notes:
    22 pages., via online journal., In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from Blue Bell and 68 articles from newspapers. The four crisis response strategies, or postures, used as frames were deny, diminish, rebuild, and bolster. This study also examined sources identified in the articles and the topic areas they discussed. The results indicated Blue Bell’s communication efforts were properly and effectively disseminated through the news media to the public. Blue Bell used accommodative crisis communication postures to restore its reputation. Blue Bell was also commonly found as a source in the news stories, which benefitted the company when communicating about the recall to the public. This study provided an examination of crisis communication strategies and reputation management for organizations related to one specific food recall, which should encourage additional studies of these strategies in food and agricultural industries.