Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:
Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
Online from publication. 3 pages., "Retailers care about sustainability because consumers care, but for many the pursuit of sustainability tends to be more of an afterthought than top priority. Sustainability is valued highly by growers, retailers and consumers, but there is not always common understanding of what it means."