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2. A pilot qualitative case study of agricultural and natural resources scientists’ twitter usage for engaging public audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Jones, Catherine (author), and Steffen, Abby (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11049
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 22 pages., via online journal., Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.
3. A study of the use of information & communication technology in disseminating farm information to farmers in India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Solanki, Surabhi (author) and Verma, Seema (author)
- Format:
- Conference proceedings
- Publication Date:
- 2019-06
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11119
- Notes:
- 8 pages., Proceedings of International Conference on Sustainable Computing in Science, Technology and Management., In any country, agriculture plays important role in the prospect of economy and sustainability. As technology grow day by day so it is necessary for the farmer to know about the technology, innovations and take them into practice, so they make strong themselves in terms of economic and sustainability. In this paper discussed the intensity exposure to information and communication technology and its relationship to the characteristics of farmers at different stages of adoption use of information and communication technology for different farm practices and also know the preferences of farmers regarding the use of Information & Communication Technology (ICT). In the continuation of this process conduct the personal interview to collect personal details of farmers as well as farm information that associate them to know about the adoption of information technology. The data collected through personal interview of farmers have been classified, tabulated and analyzed to know how efficiently and effectively information and communication technology disseminate farm information to the farmer.
4. A survey of communication media preferred by smallholder farmers in theGweru District of Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- South Africa: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 66 : 112-118
- Notes:
- 7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
5. Agricultural communication and the African non-literate farmer: the Nigerian experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Soola, E.O. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26936
- Journal Title:
- Africa Media Review
- Journal Title Details:
- Vol. 2, Issue 3, pp. 74-91
- Notes:
- Published in 1988.
6. Agriculture for consumers: Experiences from Norway
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eide, W.B. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26876
- Journal Title:
- Food and Nutrition Bulletin
- Journal Title Details:
- Vol. 21, Issue 4, pp. 542-546
- Notes:
- Published in 2000.
7. An Attempt towards structuring agricultural information using WhatsApp as query redressal social media platform
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- S., Mohan Kumar (author), Suman, Saurabh (author), Kulkarni, Umakanth P. (author), and N.H., Siddalingaswamy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Verizona Publisher
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11161
- Journal Title:
- Journal of Robotics and Mechanical Engineering Research
- Journal Title Details:
- 3(1)
- Notes:
- 6 pages., via online journal., ICT has been initiated and implemented effectively by the public private partnership, government, researchers and various Institutions. Availability of wireless service, Internet and mobile communication have forced ICT to find foothold in daily routine of the Indian farmers. ICT has huge impact in agricultural development but still in natal stage. Many farmers are not availing the actual potential of ICT due to poverty, social constraint, illiteracy, language barriers and unwillingness to adopt new technology. Many Indian farmers have reported positive change in income, quality of produce and timely access to the market information by using latest mobile application. WhatsApp is the most popular and easy to use Mobile Instant Messaging service amongst the Indian farmer. It supports sharing of localized information and utilizing these services as query redressal public platform. This paper is an attempt to gather meaningful agricultural data for analysis and filtering of relevant need based information assessment. The main focus of the present work is to develop an automatic information handling and redressal of the need based agricultural information system using WhatsApp as social media platform.
8. Assessing intercultural communication: testing technology tools for information sharing in multinational research teams
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, Wesley S. (author) and Given, Lisa M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- USA: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10363
- Journal Title:
- Journal of the Association for Information Science and Technology
- Journal Title Details:
- 70 : 338-350
- Notes:
- 13 pages., Via online journal., Agricultural research in developing countries often involves collaboration between dispersed multicultural teams of scientists from developed and developing countries. The teams use information and computing technologies (ICTs) to communicate between team members, who originate from different cultures using different languages. This paper investigates the usability and utility of a range of ICTs used for communication between team members from different cultures. The research used an intercultural heuristic evaluation tool, or I‐CHET, to evaluate nine ICTs used by Australian and Lao scientists for team communication. The evaluation showed that asynchronous ICTs (e.g., e‐mail) were preferred by non‐native English speakers, while synchronous media (e.g., audio conferencing, instant messaging, Skype) presented considerable problems between team members from different cultures. Most ICTs evaluated in the study demonstrated little consideration for non‐native English speakers and for inexperienced ICTs users. However, all evaluated ICTs demonstrated the ability to transmit information and encourage communication between information users in scientific collaborations. The I‐CHET assessment tool highlights the ongoing need for a “toolbox” of communication ICTs for research collaborations that can be adapted to suit the cultural and professional needs of multinational teams, worldwide.
9. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
10. Assessing the status of social media familiarity among smallholder farmers: a case study of Thika, Kiambu Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kimani, Anne W. (author), Nyang’anga, Hillary T. (author), and Mburu, John I. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Pakistan: eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11153
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 7(1):13-20
- Notes:
- 8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.