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    9. Ag groups release research measuring consumers' knowledge, perception of gene editing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
    Notes:
    2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.

    10. Consumers' evaluation of animal welfare labels on poultry products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1) Article 1
    Notes:
    Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.