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    1. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019-09-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
    Notes:
    Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."