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    81. The making of a master marketer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10587
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 48-51
    Notes:
    via library catalog., Features the recipient of the 2019 Marketer of the Year award from the National Agri-Marketing Association.

    86. When Brands Go Dark

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
    Format:
    Journal article
    Publication Date:
    2021-09-01
    Published:
    United States of America: Advertising Research Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    Fall 2021
    Notes:
    13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

    87. With record crop, pistachio group launches massive ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-10-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.