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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karst, Tom (author)
Format:
Online article
Publication Date:
2021-10-04
Published:
USA: The Packer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13116
Notes:
2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
California Avocado Commission (author)
Format:
Press release
Publication Date:
2021-04-04
Published:
USA: The Packer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13043
Notes:
2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Online article
Publication Date:
2020-11-26
Published:
United States: NPR: The Salt.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11213
Notes:
6 pages, via website
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karst, Tom (author)
Format:
Online article
Publication Date:
2021-09-03
Published:
USA: The Packer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13154
Notes:
2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karst, Tom (author)
Format:
Online article
Publication Date:
2021-09-09
Published:
USA: The Packer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13159
Notes:
2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Steever, Sara (author)
Format:
Online article
Publication Date:
2021-03-30
Published:
USA: Forbes
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13045
Notes:
6 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Marley, Morgan L. (author), Abrams, Katie M. (author), and Castillo, Daniela (author)
Format:
Online journal article
Publication Date:
2019-01-01
Published:
New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10812
Journal Title:
Journal of Applied Communications
Journal Title Details:
103(3)
Notes:
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sowder, Amy (author)
Format:
Online article
Publication Date:
2021-09-16
Published:
USA: The Packer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13135
Notes:
5 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sowder, Amy (author)
Format:
Online article
Publication Date:
2021-10-01
Published:
USA: The Packer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13118
Notes:
2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Monroe, Rachel (author) and The New Yorker
Format:
Online article
Publication Date:
2019-11-18
Published:
United States: Condé Nast
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11362
Notes:
14 pages., via online magazine