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2. Farmers finding benefits to cover crop adoption: soil health partnership
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spiegel, Bill (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-10
- Published:
- USA: Meredith Corporation, Des Moines, Iowa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11763
- Journal Title:
- Successful Farming
- Notes:
- Online from publisher. 3 pages., In 2019 cover crop report, SHP dives into cover crop adoption practices. Summary of findings from a survey among 80 farmers in 11 states in the Soil Health Partnership network.
3. Perceptions of precision agriculture technologies in the U.S. fresh apple industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallardo, Karina R. (author), Grant, Kara (author), Brown, David J. (author), McFerson, James R. (author), Lewis, Karen M. (author), Einhorn, Todd (author), Sazo, Mario Miranda (author), and Washington State University Michigan State University Cornell Cooperative Extension
- Format:
- Journal article
- Publication Date:
- 2019-02-28
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10435
- Journal Title:
- HortTechnology
- Journal Title Details:
- 29(2) : 151-162
- Notes:
- 12 pages., Via online journal., Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.
4. The role of education in social media adoption of small and medium livestock-based food enterprises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Syahlani, S. P. (author), Haryadi, F. T. (author), Abdillah, W. (author), and Widyaswara, A. S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- IOP Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11504
- Journal Title:
- IOP Conference Series: Earth and Environmental Science
- Journal Title Details:
- 387: 1-5
- Notes:
- 6 pages., via online journal., Technology Acceptance Model (TAM) is commonly applied to analyse contributions of determinant variables on the adoption of communications technology. However, identifying external variables that affect technology adoption need to explore. This research is aimed to identify the role of education variable in the technology adoption. The study was conducted by survey design. One hundred respondents were determined by judgmental sampling method with criterion that respondents are owners or manager of small medium enterprises that use livestock-based product such as meat, eggs and milk in Bantul Regency, Special Province of Yogyakarta. The research showed that Perceived Ease of Use affected Perceived Usefulness (p≤0.001), and both of those variables were critical factors for Attitude Toward Social Media Use (p≤0.001). The study revealed that Intention to Adopt Social Media is affected by Attitude Toward Social Media Use and Perceived Usefulness (p≤0.001). Then, the test found that education moderates relationships between Attitude Toward Social Media Use and more influential users on those with lower education backgrounds (p≤0.05). Even so, education did not moderate relationships between Perceived Usefulness and Intention to Adopt Social Media. In short, the proposed model was able slightly higher in explaining compare to the original TAM.