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2. Moonshine: from no business to big business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roysdon, Keith (author)
- Format:
- Online article
- Publication Date:
- 2023-02-22
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12821
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 8pgs, Once illegal but highly sought-after, the hard “likker” of Appalachia is slowly trickling into the wide river of government-sanctioned booze.
3. Negative media sentiment about the pig epidemic and pork price fluctuations: a study on spatial spillover effect and mechanism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ma, Chi (author), Tao, Jianping (author), Tan, Caifeng (author), Liu, Wei (author), and Li, Xia (author)
- Format:
- Journal article
- Publication Date:
- 2023-03-11
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12862
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, N.3
- Notes:
- 23 pages, As the media have continued to pay increasing attention to pig epidemic events, some local pig epidemic events may have a large degree of negative impact on the pork market and the whole pig industry chain, leading to pork price fluctuations. Strengthening pig epidemic control, monitoring media reporting sentiment, and stabilizing pork price fluctuations are important measures to improve the economy and people’s livelihood. This paper sets out to identify the relationship between the negative media sentiment about the pig epidemic and the market risk of pork prices within a setting with pig epidemic risk. Based on the provincial panel data of China from January 2011 to December 2022, this paper uses the spatial panel Durbin model to investigate the impact of negative media sentiment about the pig epidemic on pork price fluctuations from the perspective of local and spillover effects, and further discusses the mechanism of consumer sentiment. The empirical results show that: (1) The negative media sentiment about the pig epidemic significantly exacerbates pork price fluctuations, and there is a single threshold effect, which is weakened after crossing the threshold value. (2) The negative media sentiment about the pig epidemic has a significant positive spillover effect on pork price fluctuations, showing the characteristics of “being a neighbor”. The spatial spillover effect shows a significant spatial attenuation feature and an inverted U-shaped change with the inflection point at 1400 km. (3) The effect is related to the heterogeneity of media reputation. The local aggravation effect of local media’s negative sentiment on pork price fluctuations is greater than that of central media and information network platforms. In terms of the spatial spillover effect, the negative sentiment of the information network platforms has the strongest effect on the aggravation of pork price fluctuations in neighboring regions. (4) The mechanism study finds that the negative media sentiment about the pig epidemic positively affects pork price fluctuations through the path of “consumer sentiment”. Therefore, this research recommends that the government department should strengthen the supervision of media sentiment about the pig epidemic and reasonably guide consumer sentiment to stabilize the pork market.
4. Young mothers’ trust of celebrities and influencers for food safety and nutrition information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Settle, Quisto (author), Harvey, Linnea (author), Ruth, Taylor (author), and Rumble, Joy N. (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12930
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
5. Just desserts: the morality of food waste in America
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reno, Joshua (author) and Alexander, Kelly (author)
- Format:
- Journal article
- Publication Date:
- 2023-06-06
- Published:
- USA: American Anthropological Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12931
- Journal Title:
- Culture, Agriculture, Food and Environment
- Journal Title Details:
- V.45
- Notes:
- 11 pages, Food, waste, and food waste are embroiled in a wide array of political and moral debates in the United States today. These debates are staged across a range of scales and sites—from individual decisions made in front of refrigerators and compost bins to public deliberations on the U.S. Senate and House floors. They often manifest as a moral panic inspiring a range of Americans at seemingly opposed ends of the political spectrum. This article contrasts three distinct sites where food waste is moralized, with the aim of deconstructing connections between discarded food and consumer ethics. In doing so, we argue that across the contemporary American social strata, food waste reduction efforts enfold taken-for-granted ideas of moral justice, or theodicy, that foreground individual responsibility and, as a result, obfuscate broader systemic issues of food inequality perpetuated by late stage capitalism.
6. The rise of plant-based in U.S foodservice: sales and consumer insights for the plant-base meat category
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pierce, Ben (author) and Azoff, Marika (author)
- Format:
- Report
- Publication Date:
- 2023-08
- Published:
- USA: The Good Food Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12942
- Notes:
- 20 pages, Report from Agri-Pulse accessed online via Agri-Marketing.
7. How sustainability considerations influence meat purchases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Rick (author)
- Format:
- Blog
- Publication Date:
- 2023-08-09
- Published:
- USA: The Food Industry Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
- Notes:
- 6 pages
8. Does environmental labelling still matter? generation z’s purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kabaja, Bartłomiej (author), Wojnarowska, Magdalena (author), Ćwiklicki, Marek (author), Buffagni, Stefania Claudia (author), and Varese, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12958
- Journal Title:
- Sustainability
- Journal Title Details:
- V.15, Iss.18
- Notes:
- 20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
9. Not getting laid: consumer acceptance of precision fermentation made egg
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zollman Thomas, Oscar (author), Chong. Mark (author), Leung. Angela (author), Fernandez, Tricia Marjorie (author), and Ng, Shu Tian (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12961
- Journal Title:
- Frontiers in Sustainable Food Systems
- Journal Title Details:
- V.7
- Notes:
- 16 pages, Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and promising a cleaner, more ethical way of enjoying animal proteins. This research examines consumer acceptance of precision fermentation (PF) made egg products in Germany, Singapore, and the USA. Using an online survey of 3,006 participants, the study examines demographic and dietary traits that predict willingness to try such products and identifies the reasons why consumers are most attracted to them. The findings suggest that PF made egg products are likely to find a willing market, with a substantial proportion (51–61%) of participants willing to try the product, with vegetarians and vegans displaying the highest enthusiasm. Egg consumption habits and, to a lesser extent, income also predict acceptance. Major reasons for adopting the product were animal welfare in Germany, and health aspects in Singapore and the USA, as well as curiosity in all three countries. Observed differences between the acceptance of PF egg and PF dairy are discussed, as well as comparisons to existing alternative protein (AP) product adoption.