4 pages., Posted online February 12, 2020., Describes career and retirement plans of Ken Root, veteran agricultural broadcaster and former executive director of NAFB.
5 pages., Online from publisher. 5 pages., Author briefly described his career, involvement with American Agricultural Editors' Association (AAEA), and offered "best advice" about writing and editing. He also described the entrance of AAEA into the International Federation of Agricultural Journalists (IFAJ), including his experience in serving as general chair of the U.S.-based Third IFAJ World Congress.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11543
Notes:
2 pages., Online via AgriMarketing Weekly. 1 page., Announcement of change in leadership of one of the nation's pioneer agricultural periodicals/media firms.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11558
Notes:
1 page., Online via AgriMarketing Weekly. 1 page., Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG."
1 page., Online from March 6, 2020, issue of the periodical., Tribute to a long-time agricultural journalist, written by an editorial associate at the Delta Farm Press magazine.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
USA: Specialized Information Publishers Association (SIIA)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11719
Notes:
Online via AgriMarketing Weekly. 2 pages., Announces consolidation of Connectiv, Association Media and Publishing, and the Specialized Information Publishers Association into one newly branded association.