Summary of changes associated with the 100-year history of the American Agricultural Editors' Association, as well as future challenges and opportunities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11543
Notes:
2 pages., Online via AgriMarketing Weekly. 1 page., Announcement of change in leadership of one of the nation's pioneer agricultural periodicals/media firms.
USA: Specialized Information Publishers Association (SIIA)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11719
Notes:
Online via AgriMarketing Weekly. 2 pages., Announces consolidation of Connectiv, Association Media and Publishing, and the Specialized Information Publishers Association into one newly branded association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11558
Notes:
1 page., Online via AgriMarketing Weekly. 1 page., Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG."
1 page., Online from March 6, 2020, issue of the periodical., Tribute to a long-time agricultural journalist, written by an editorial associate at the Delta Farm Press magazine.
Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.
Online from publisher. 1 page., Memories of a 32-year member of AAEA, including eight years as executive secretary-treasurer and recipient of the 2010 AAEA Meritorious Service Award.
