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2. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
3. Between words: a generational discussion about farming knowledge sources
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wójcik, Marcin (author), Jeziorska-Biel, Pamela (author), and Czapiewski, Konrad (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-09
- Published:
- Poland: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10245
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 67: 130-141
- Notes:
- 12 pages., Via online journal., This article is concerned with the shaping of agricultural knowledge among farmers, in the context of the rapid changes Polish agriculture has been subject to since the time of the country's EU accession. The theoretical underpinnings of this work have been described in terms of the significant notional categories, i.e. knowledge, knowledge-cultures and sources of knowledge. The research made use of the joint interviews method. Interviews were run with representatives of different generations in 10 farming families in central Poland. The main research objective was to determine sources of farming knowledge among farmers. The use of joint interviews allowed for the identification of sources of knowledge of different kinds. These reflect a division into farmers' closer and more distant surroundings, i.e. to the family and neighbours on the one hand, and to institutions and media on the other. Knowledge acquisition among farmers is in fact found to be a complex process, reflecting socialisation in a multi-generation environment of family and neighbours, on the one hand, and the impact of the institutional and legal system, on the other. In a general sense, this corresponds to the well-known division of sources of knowledge into the tacit and the explicit, with the acquisition of tacit (i.e. informal) knowledge not meeting with any more major obstacles thanks to proximity in a sense that may be cultural (i.e. the agriculture itself), family-related (and in fact multi-generation) and spatial (physical proximity in a given locality). Microsocial conditioning thus plays a major role in the shaping of this source of knowledge. However, the most important factor distinguishing contemporary cultures as regards knowledge on farming is the capacity to adapt to conditions set by the institutions supporting the latter's development. Formal knowledge flowing into farming families from their institutional surroundings requires growing adaptability and preparation if a succession of innovations are to be taken on board. The multi-source nature of knowledge and the achievement of some kind of balance in this respect actually poses a major challenge for the future functioning of family farms as cultural microsystems.
4. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
- Format:
- Online journal article
- Publication Date:
- 2019-07-24
- Published:
- Argentina: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(5) : 318-399
- Notes:
- 18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
5. Information and communication infrastructures and new business models in rural areas: the case of Molise Region in Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Levoli, Corrado (author), Belliggiano, Angelo (author), Marandola, Danilo (author), Milone, Pierluigi (author), and Ventura, Flaminia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11336
- Journal Title:
- European Countryside
- Journal Title Details:
- 11(4) : 475-496
- Notes:
- Online via https://doaj.org, Article deals with the role of information and communication technologies and the related infrastructure to induce innovations for sustainable rural development." Authors examined the role of social innovation to create a new demand for products, services, and organizational models for farm and rural enterprises.
6. Pro-poor Rural Growth of Agricultural Food through Rural Public Library Services for the Attainment of Sustainable Development Goals (SDGs) in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bakare, Abdullahi A. (author), Olaniyi, Esther (author), and Oloruntola, Mosunmade Opeoluwa (author)
- Format:
- Journal article
- Publication Date:
- 2019-01-01
- Published:
- United States: University of Nebraska Press, Lincoln.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12373
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- Winter 2020
- Notes:
- 18 pages., The economic challenges in Nigeria make it to suffer from food insecurity which is due to low agricultural production and productivity. Specific initiatives by the Federal Government on pro-poor rural agricultural food growth to achieve SDGs to end hunger have been established. Similar structures have also been established in all the 36 States of the Federation and, in some cases, at Local Government Area level. The government is also with the support of the United Nations Development Programme (UNDP), and a wide array of stakeholders. Use of pro-poor rural agricultural food growth through rural public library services to achieve the goal 1 and goal 2 targets of SDGs (end poverty and hunger) is particularly the focus of this study. This paper submits that public libraries have a great role to play in the implementation of SDGs by using emerging technology, collaborating on capacity building and going into partnership with critical stakeholders to make information available to poor rural farmers. Hence, materials from the key partners of the government on information about production forecasts, increased agricultural productivity, soil composition, markets for different crops, dairy and poultry farming, farm mechanics, land use, preservation of soil, rainfall and cultivation of different types of crops, effective extension service delivery and feedback on situation for improved research and policy implementation on agriculture should be acquired by public libraries, organized, preserved and made available to rural poor to facilitate pro-poor rural agricultural food growth for the attainment of SDGs in Nigeria.
7. Rural tourism to promote territories along the ancient roads of communication: Case study of the rediscovery of the St. Francis's Ways between Florence and La Verna
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bambi, Gianluca (author), Iacobelli, Simona (author), Rossi, Giuseppe (author), Pellegrini, Paolo (author), and Barberi, Matteo (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11335
- Journal Title:
- Sciendo
- Journal Title Details:
- 11(3) : 462-474
- Notes:
- Via online., "This research project aimed at identifying a new network of routes and historical itineraries for the development and promotion of rural tourism in the Tuscany Region, by promoting forms of sustainable mobility in rural areas, particularly marginal ones." Examples: shrines, churches, abbeys, hermitages and sacred places.
8. Sustainable development through participatory communication: an assessment of selected community projects in Cross River State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- John, Godswill (author) and Etika, David Nandi (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Nigeria: Asian Institute for Development Communication (AIDCOM)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11914
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(2) : 60-71
- Notes:
- Online from UI Library subscription., Report of research about use of participatory communication in development projects involving agriculture, natural resources, and other topics at community levels. Findings emphasized need to give priority to it when carrying out community projects.
9. The mode of promotion industrial targeted poverty alleviation through land circulation in western mountainous region of China -- a case study of Luquan Yi and Miao Autonomous County in Yunnan Province
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Liu, Jing (author), Yang, Zisheng (author), Xiong, Ying (author), He, Yanbo (author), Lu, Chonghui (author), He, Yimei (author), and Yang, Renyi (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11704
- Journal Title:
- Asian Agricultural Research
- Journal Title Details:
- 11(02) : 68-79
- Notes:
- Online via AgEconSearch., Through a case analysis, authors examined factors involved in successful land circulation (i.e., transfer of land use rights whereby farmers transfer land management rights through subcontracting, leasing or other means. Communications aspects such as expanding leadership talents and use of the Internet platform were among the recommendations offered in such efforts to alleviate poverty and improve lives.