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2. Exploring the impact of Ohio agricultural organizations' social media use on traditional media coverage of agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Haller, Leigha (author), Specht, Annie R. (author), Buck, Emily R. (author), and The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2019-11
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11026
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- 16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
3. How the Sacramento Bee used "sprints" to drive digital subscriptions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gustus, Lauren (author / Sacramento Bee) and Chance, Amy (author / Sacramento Bee)
- Format:
- Article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
- Notes:
- Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.
4. News framing of avian flu: media advocacy and response to a public health crisis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Choi, Minhea (author) and McKeever, Brooke Weberling (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- South Korea
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10890
- Journal Title:
- Newspaper Research Journal
- Journal Title Details:
- 40
- Notes:
- Online via UI subscription., This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.
5. Newsreel or not real: culling impressions of the twentieth centur4y from a vivid but imperfect source
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grohsgal, Leah Weinryb (author / Division of Preservation and Access, National Endowment for the Humanities)
- Format:
- Journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: National Endowment for the Humanities.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10549
- Journal Title:
- Humanities
- Journal Title Details:
- 20(2) Spring 2019
- Notes:
- 6 pages., via online journal., History and value of newsreels as information sources for theater goers, including those in rural areas. Author identifies the Moving Image Research Collections located at the University of South Carolina. They were contributed by 20th Century Fox in the early 1980s.
6. Routine influences on aquaculture news selection: A Q method study with new England journalists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Duffy, Kevin P. (author), Rickard, Laura N. (author), Grosswiler, Paul (author), and University of Maine
- Format:
- Online journal article
- Publication Date:
- 2019-10-01
- Published:
- United States: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11063
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(5) : 602-632
- Notes:
- 30 pages, via online journal, Environmental journalists, as gatekeepers, often become arbiters of risk and benefit information. This study explores how their routine news value judgments may influence reporting on marine aquaculture, a growing domestic industry with complex social and ecological impacts. We interviewed New England newspaper journalists using Q methodology, a qualitative dominant mixed-method approach to study shared subjectivity in small samples. Results revealed four distinct reporting perspectives—“state structuralist,” “neighborhood preservationist,” “industrial futurist,” and “local proceduralist”—stemming from the news value and objectivity routines journalists used in news selection. Findings suggest implications for public understanding of, and positionality toward, natural resource use and development.