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    152. The threat of 3-D steaks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author / Drovers)
    Format:
    Editorial
    Publication Date:
    2021-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12147
    Journal Title:
    Drovers Cattlenetwork
    Notes:
    Online from publication. 1 page., Editorial examines the threat of 3-D bio-printed ribeye steak, as unveiled by an Israeli start-up focused on cultured meat technology.

    153. Towards sustainable consumption: Keys to communication for improving trust in organic foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vega-Zamora, Manuela (author), Torres-Ruiz, Francisco Jose (author), and Parras-Rosa, Manuel (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Spain: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10293
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    216 : 511-519
    Notes:
    9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.

    155. Transition towards sustainability in agriculture and food systems: Role of information and communication technologies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    El Bilali, Hamid (author), Allahyari, Mohammad Sadegh (author), and University of Natural Resources and Life Sciences (BOKU), Austria Islamic Azad University, Iran University of Gastronomic Sciences, Italy China Agricultural University
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    China: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11217
    Journal Title:
    Information Processing in Agriculture
    Journal Title Details:
    5(4) : 456-464
    Notes:
    9 pages, via online journal, Food sustainability transitions refer to transformation processes necessary to move towards sustainable food systems. Digitization is one of the most important ongoing transformation processes in global agriculture and food chains. The review paper explores the contribution of information and communication technologies (ICTs) to transition towards sustainability along the food chain (production, processing, distribution, consumption). A particular attention is devoted to precision agriculture as a food production model that integrates many ICTs. ICTs can contribute to agro-food sustainability transition by increasing resource productivity, reducing inefficiencies, decreasing management costs, and improving food chain coordination. The paper also explores some drawbacks of ICTs as well as the factors limiting their uptake in agriculture.

    157. UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hong Tu, Vo (author), Kopp, Steven (author), Thuy Trang, Nguyen (author), Kontoleon, Andreas (author), and Yabe, Mitsuyasu (author)
    Format:
    Journal article
    Publication Date:
    2021-07-27
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12510
    Journal Title:
    Sustainability
    Journal Title Details:
    13 (15)
    Notes:
    27 pages, Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for Vietnamese rice farmers. This research provides empirical evidence related to the preferences of UK consumers for ethical attributes for floating rice imported from Vietnam. Floating rice represents a traditional method of rice cultivation that relies on the natural flooding cycle. Its cultivation uses very few agrochemical inputs and provides several other environmental, economic, and social benefits. In an online survey, the study used a choice experiment that asked 306 UK consumers to report their preferences for one kilo of floating rice with three non-market attributes: reduction in carbon dioxide emissions, allocation of profits to the farmers, and restitution of biodiversity. Overall, study participants favored the attributes of floating rice, but reported utility for only the “fair trade” attribute and for a marginal willingness to pay premiums for profit allocations to farmers. Consumers did not find value in either CO2 emission reduction or biodiversity improvement. Results from the study provide recommendations to develop agricultural programs, distribution strategies, and informational methods to encourage floating rice consumption in the UK.

    158. Understanding consumer resistance to the consumption of organic food. a study of ethical consumption, purchasing, and choice behaviour

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kushwah, Shiksha (author), Dhir, Amandeep (author), and Sagar, Mahim (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10533
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    77:1-14
    Notes:
    14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.

    159. Urban agriculture as an alternative source of food and water security in today’s sustainable cities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nowysz, Aleksandr (author), Mazur, Łukasz (author), Vaverková, Magdalena Daria (author), Koda, Eugeniusz; (author), and Schumacher, Britta L.; Spangler, Kaitlyn; Rissing, Andrea (author)
    Format:
    Journal Aricle
    Publication Date:
    unknown
    Published:
    Switzerland: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12779
    Journal Title:
    International Journal of Environmental Research and Public Health
    Journal Title Details:
    Volume 19, Issue 23
    Notes:
    21pgs, The concept of a regenerative city goes far beyond a sustainable one. The regenerative approach is to think of urban green space as a productive landscape, a source of food, and a support for biodiversity. In this approach, the so-called urban wastelands have a positive significance. Urban agriculture (UA) has become a commonly discussed topic in recent years with respect to sustainable development. Therefore, the combination of urban fabric and local food production is crucial for ecological reasons. The key issues are the reduction of food miles and the demand for processed food, the production of which strains the natural environment. At the same time, UA enables regeneration and restoration. An original methodological approach was used in the study following the mixed-method research concept: literature survey, case studies, and comparative analysis of objects. A review of UA architecture (UAA) projects was carried out to supplement the knowledge acquired during the bibliometric analysis. In sum, 25 existing projects, including allotment gardens, community gardens, and urban farms in the global north, were compared in this study. As a result of the analyses carried out, the breakdown of urban agriculture was developed into the following categories: (i) architectural–urban, (ii) ecological, (iii) social, and (iv) economic, including the impact of UA on physical activity and social interaction. UA is also a factor shaping the urban landscape. In conclusion, agrarian practice in urban environments has led to the creation of a new type of space, known as UAA. Production in the context of UA exceeds private goods, such as food produced for sale or for individual use. Additional goods include public goods. The review shows that UA fulfills economic, social, and environmental functions, thus falling under the concept of sustainable development.