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2. Are consumers willing to pay for sustainability-related poultry practices? The findings are in!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019
- Published:
- USA: FMI Foundation, Arlington,Virginia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
- Notes:
- 5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."
3. Nutrition and food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Survey report
- Publication Date:
- 2019
- Published:
- USA: Gallup, Inc., Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11645
- Notes:
- 34 pages., Online from publisher., Results of a national Gallup survey among adult consumers, October 14-31, 2019.
4. To post or not to post? factors influencing state ffa officers' social media behaviors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers-Randolph, Tiffany (author), Lundy, Lisa K. (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Myers, Brian (author), and Lindsey, Angela B. (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12249
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Iss. 1
- Notes:
- 19 pages, The demand for agriculture, food, and natural resource (AFNR) messages to be conveyed via channels of social media provides a natural inclination to seek out digital natives, such as state FFA officers, to fill the present gap of agriculturalists in online environments. The purpose of this study was to examine the factors that influence state FFA officers' behaviors of communicating about AFNR issues on social networking sites. The theoretical framework that guided this study of communication behaviors was the theory of planned behavior. A census of the accessible population of 276 state officers was attempted, and 97 usable responses were received (35.1%). The findings reinforced the use of the theory of planned behavior to understand, predict, and change AFNR social media behaviors. The significance of subjective norms suggested that online AFNR communication is mainly under subjective control for state FFA officers. To increase online engagement of state FFA officers, it is recommended that behavioral change efforts target normative beliefs and that clear behavioral expectations are expressed. Further research is recommended to determine if the significance of subjective norms as a predictor of intent is unique to technological and social media behaviors or applicable to a broader context. Additional research with other populations of young agriculturalists is also recommended.
5. What is “natural”?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paipongna, Marisa (author) and Sollid, Kris (author)
- Format:
- News article
- Publication Date:
- 2021-11-10
- Published:
- Food Insight
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12899
- Notes:
- 2 pages