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2. Popularizing the environment in modern media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seelig, Michelle (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10642
- Journal Title:
- The Communication Review
- Journal Title Details:
- 22(1): 45-83
- Notes:
- 40 pages., via online journal., The present essay comparatively explores and reflects on popularizing the environment in a changing media ecology wherein content is no longer exclusive to traditional television viewing or distributed for cinematic release. Specifically, the aim of this essay is to illustrate how screened presentations such as film, television, and recently digital media, promote environmentalist ideals in the hopes that if audiences are entertained, then perhaps these narratives can subtly influence thinking and behavior. This review also draws from research on mediating the environment in television and film studies as well as scholarly literature on entertainment-education. The implications of this essay indicate that whether real or fictional, eco-friendly content is growing in popular media and no longer the backdrop to the story being told. As this essay shows, media professionals have started embracing entertaining content infused with content of value so that audiences can “see” why the environment is important.
3. Pro-environment advertising messages: the role of regulatory focus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 35(1) : 4-22
4. Should scientists talk about GMOs nicely? exploring the effects of communication styles, source expertise, and preexisting attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yuan, Shupei (author), Ma, Wenjuan (author), and Besley, John C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10825
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(3): 267–290
- Notes:
- 24 pages., via online journal., The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in the contexts of the debate regarding genetically modified organisms. A between-subject experiment (N = 416) was conducted manipulating communication styles (aggressive vs. polite) and the expertise of the communicator (scientist vs. nonscientist) in blog articles. The results showed significant effects of communicator expertise and individuals’ preexisting attitudes on writer likability and message quality, depending on the communication style used. Expectancy violation was found as a significant mediator that explains the differences. These findings provided a plausible explanation for the way in which communication styles work in science communication contexts and offered practical implications for science communicators to communicate more strategically.
5. Technology is values neutral - your brand is not
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnot, Charlie (author / Center for Food Integrity)
- Format:
- Commentary
- Publication Date:
- 2020
- Published:
- International: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
- Notes:
- 4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
6. Video + teleconference faculty retraining program 1983-85 summary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lang, Mary Beth (author)
- Format:
- summary report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09738
- Notes:
- NCR-90 Collection, Department of Agricultural Journalism, 2 pages.