1. The protein of choice: beef industry long range plan identifies key priorities Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Henderson, Greg (author / Drovers Cattlenetwork) Format: Journal article Publication Date: 2020-09 Published: USA: Drovers CattleNetwork, Lenexa, Kansas. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11781 Journal Title: Drovers Journal Title Details: 8-9 Notes: Online from publisher., Summarizes the beef industry long range plan for 2021-2025. Priorities include expansion of demand, intensified communication, and advancement of traceability.