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    Start Over Journal Title Agri Marketing Within Last x Years within 5 Years

    1. Nearly invisible ag sales revolution

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11954
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 38
    Notes:
    Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.

    3. Updates from ag comm leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batio, Nancy (author / Chair, Connectiv Agri Media Committee), Brown, Carey (author / President, Livestock Publications Council), and Lee, Christy Couch (author / President, AAEA)
    Format:
    Journal article
    Publication Date:
    2019-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10829
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(6) : S2-S3
    Notes:
    Updates about activities of three agricultural journalist/communicator organizations.

    4. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brand, Tom (author / Executive Director, NAFB)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 49, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB.

    5. Ag commodity marketing helping hand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brock, Richard (author / Brock Associates)
    Format:
    Commentary
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12085
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 34
    Notes:
    Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.

    6. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 19-22
    Notes:
    Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

    7. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619) : 19-22
    Notes:
    "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

    8. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

    9. What does agricultural marketing in 2020 sound like to you?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clements, Michael (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11950
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 18
    Notes:
    UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.

    11. NAFB stands with American agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazer, Rita (author / President, NAFB)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 15
    Notes:
    President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.

    12. Ag industry game changers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gale, Mark (author)
    Format:
    Journal article
    Publication Date:
    2019-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11103
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(8) : 44
    Notes:
    1 page., Author describes five technologies with potential to change the future of ag and food industries, all with communications dimensions.

    13. Providing support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gill, Lee (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10384
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 60
    Notes:
    In a special section: "Salute to NAFB: 75th anniversary!"

    15. Marketing agencies roundup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 22-28
    Notes:
    via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

    17. Annual events keep broadcasters busy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nash, Erin (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 50, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

    19. Outsourcing ag sales activities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 31-32
    Notes:
    Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.

    20. Outsourcing ag sales activities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619): 31-32
    Notes:
    University of Illinois subscription., Reports from three firms that provide outsourcing services to clients involving agricultural sales.