Online via subscription. 5 pages., Article summarizes results of a survey among farmers and consumers conducted by Aimpoint Research for The Packer. Findings showed that growers believe they best understand sustainability while believing that very few if any food retailers and consumers completely understand it. Nearly two-thirds of surveyed consumers said they believed sustainability efforts from the food industry are a response to their demands rather than industry driven by industry while two-thirds of growers said they believe sustainability efforts are industry driven. Report also compared beliefs by growers and consumers about where they get sustainability information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.