Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11943
Notes:
Online from agriculture.com. 3 pages., Efforts of the National Cattlemen's Beef Association in response to decline of adequate price information in the fed cattle marketplace, due to concentration of meatpackers and their power in price setting.
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
