7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT
tools in the dissemination of agricultural information, the findings indicated a change in trend
from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective
tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the
lack of innovative information and difficulties in using ICT tools were significant barriers while
communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.
10 pages., Researchers investigated empowerment in the context of two strategies, Integrated Weed Management and Integrated Pest Management. Findings suggested: "With the rise of chemical resistance, the agricultural industry has placed considerable emphasis on the need to accelerate and achieve farmer adoption if IWM and IPM, but our evidence suggests that greater emphasis should be given to understanding the socio-cultural factors that affect farmer decision making. Farmer empowerment emerged as a core concept from the data."
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
9 pages, Effective delivery of continuing education programs can improve their impact. Using the first of four two-week modules of a professional short course, we tested outcomes of a flipped classroom approach, comparing professional foresters’ completion rates, preference for, and perceived value of pre-module content delivered via video and reading. Participants in the National Advanced Silviculture Program self-reported significantly higher pre-module completion rates, preference for, and perceived value of video over reading. This simple study suggests the potential for video to serve as an accessible and preferred format for delivery of key content to supplement an in-person continuing education program.
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
20 pages., Agricultural extension and advisory services in information and technology dissemination and delivery are critical in a
developing country’s food security and sustainability. Without extension service provision, the productivity and
production smallholder farmers are experiencing would have been much lower, and current global hunger and
malnutrition worse. This paper assesses the effects of COVID-19 on the sustainability of agricultural extension
models/approaches for smallholder farmers in developing countries. Over 60 papers were reviewed covering 2019-2021,
commencing with the disease outbreak in China. Based on characteristics and usage, the findings indicate most reviewed
extension models were disrupted. No single model was entirely disbanded as the impact of COVID-19 was being felt.
However, each model incorporated a digital means of communication to keep farmers and service providers in touch.
There is considerable criticism around the inadequacy of these extension techniques in advancing the agenda for
smallholder farming’s long-term viability that needs to be addressed
Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign
The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
12 pages, The study assessed the capability of extension agents in disseminating Climate Change (CC) information in Delta State, Nigeria. A multi-stage procedure was used in selecting 60 respondents. Data were collected on respondents’ capacity for outreach to farmers; existence of linkage on CC and sources of information on CC, constraints to building capacities for outreach and strategies to strengthen capacities. Mean, percentage, were used for analysis. Findings showed the existence of training on CC (23.3%) and practical learning experience on CC adaptation (20.0%). Lack of human resources (x= 3.30) and training programmes on CC (x= 3.23) were constraints to building capacities for outreach. Organization of seminars, workshops (x= 3.58), proper staffing (x= 3.57), provision of incentives (x= 3.55) were suggested as strategies to strengthen capacity for outreach. Extension agents in the state lack the requisite facilities for outreach to farmers on climate change agricultural adaptation. Also, there are inadequate human and material resources necessary for effective coverage of the farming population. Government and development organizations should hire qualified extension personnel and provide weather observatory for CC outreach in Delta State.
16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies
