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2. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
3. Does environmental labelling still matter? generation z’s purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kabaja, Bartłomiej (author), Wojnarowska, Magdalena (author), Ćwiklicki, Marek (author), Buffagni, Stefania Claudia (author), and Varese, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12958
- Journal Title:
- Sustainability
- Journal Title Details:
- V.15, Iss.18
- Notes:
- 20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
4. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 50(1) : 46-62
- Notes:
- 16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.
5. Relative impact of nutritional warnings and other label features on cereal bar healthfulness evaluations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Centurion, Marcia (author), Machin, Leandro (author), and Ares, Gaston (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Uruguay
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11595
- Journal Title:
- Journal of Nutrition Education and Behavior
- Journal Title Details:
- 51(7) : 850-856
- Notes:
- 7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.