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2. Accessing agricultural extension by video
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mkoka, Charles (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11611
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 24-25
- Notes:
- Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
3. Decoding agricultural digitalisation in Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boloh, Yanne (author) and Cartmell-Thorp, Susanna (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11615
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 4-7
- Notes:
- 4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."
4. Happily ever after... A systematic literature review of the use of storytelling in extending agricultural research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thomson, Michael (author), Cosby, Amy (author), and Swain, Dave (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11653
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 62-72
- Notes:
- 11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
5. How do extension agents of DAE (Department of Agricultural Extension) use social media for strengthening agricultural innovation in Bangladesh?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kamruzzaman, Md (author), Chowdhury, Ataharul (author), Odame, Helen Hambly (author), and Sarapura, Silvia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Bangladesh
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11655
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 10-19
- Notes:
- 10 pages., Researchers surveyed and interviewed extension agents to examine how they are using social media to strengthen.
6. Key social processes sustaining the farmer/advisor relationship
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kuehne, Geoff (author), Nettle, Ruth (author), and Llewellyn, Rick (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11654
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 20-29
- Notes:
- 9 pages., Through in-depth interviews with farmers having an existing relationship with extension advisors, researchers explored the processes of of advisory relationship building, maintenance, and the nature of commitment to an advisor. Findings identified six guidelines associated with increasing commitment to an advisory relationship.
7. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
8. Realizing the potential of digital development: The case of agricultural advice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schilbach, Frani (author), Kremer, Michael (author), and Fabregas, Raissa (author)
- Format:
- Journal article
- Publication Date:
- 2019-12-13
- Published:
- United States: American Association for the Advancement of Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12491
- Journal Title:
- Science
- Journal Title Details:
- Vol 366, Issue 6471
- Notes:
- 12 pages, Mobile phones are almost universally available, and the costs of information transmission are low. They are used by smallholder farmers in low-income countries, largely successfully, to optimize markets for their produce. Fabregas et al. review the potential for boosting mobile phone use with smartphones to deliver not only market information but also more sophisticated agricultural extension advice. GPS-linked smartphones could provide locally relevant weather and pest information and video-based farming advice. But how to support the financial requirements of such extension services is less obvious, given the unwieldiness of government agencies and the vested interests of commercial suppliers.
9. Rethinking technological change in smallholder agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Glover, Dominic (author), Sumberg, James (author), Ton, Giel (author), Andersson, Jens (author), and Badstue, Lone (author)
- Format:
- Journal article
- Publication Date:
- 2019-08-22
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12493
- Journal Title:
- Outlook on Agriculture
- Journal Title Details:
- Vol 48, Issue 3
- Notes:
- The concept of technology adoption (along with its companions, diffusion and scaling) is commonly used to design development interventions, to frame impact evaluations and to inform decision-making about new investments in development-oriented agricultural research. However, adoption simplifies and mischaracterises what happens during processes of technological change. In all but the very simplest cases, it is likely to be inadequate to capture the complex reconfiguration of social and technical components of a technological practice or system. We review the insights of a large and expanding literature, from various disciplines, which has deepened understanding of technological change as an intricate and complex sociotechnical reconfiguration, situated in time and space. We explain the problems arising from the inappropriate use of adoption as a framing concept and propose an alternative conceptual framework for understanding and evaluating technological change. The new approach breaks down technology change programmes into four aspects: propositions, encounters, dispositions and responses. We begin to sketch out how this new framework could be operationalised.
10. Role of agricultural journalism in diffusion of farming technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yaseen, Muhammad (author), Karim, Mujahid (author), and Luqman, Muhammad (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11830
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- 57(4) : 289-294
- Notes:
- Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.