Format: Journal article / Subject Term: marketing communication / Journal Title: Agri Marketing / Within Last x Years: within 5 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weber, Andy (author / CEO, Farm Journal)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10276
Journal Title:: Agri Marketing
Journal Title Details:: 57(1) : 33-34
Notes:: via journal

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Castro, Luciano (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
Journal Title:: Agri Marketing
Journal Title Details:: 58(2) : 17
Notes:: Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
Journal Title:: Agri Marketing
Journal Title Details:: 57(5) : 22-23
Notes:: Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2022-05
Published:: United States: National Agri-Marketing Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
Journal Title:: Agri Marketing
Journal Title Details:: p. 16-23
Notes:: 8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 32-43
Notes:: via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 22-28
Notes:: via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 31-32
Notes:: Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12114
Journal Title:: Agri Marketing
Journal Title Details:: 58(619): 31-32
Notes:: University of Illinois subscription., Reports from three firms that provide outsourcing services to clients involving agricultural sales.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 19-22
Notes:: Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
Journal Title:: Agri Marketing
Journal Title Details:: 58(619) : 19-22
Notes:: "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

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